“The communicant’s art is to leave a place less empty from the state he originally found it in.”
“Creation starts with a blank page, a white poster, a black screen to soon create a legend of the brand.”
“What would France be without Perrier, Bic, Cartier or Citroen? Italy, without Benetton? Germany without Mercedes?”
“The grayer the world, the more the creator sees it through colored glasses”
These are literally things my Creative Publicity teacher says on a daily basis. I don’t know where she gets them from but they sure make an impact. Whilst making us write down incredibly long slides on paper I can’t help but notice how much she likes what she’s doing. The little spring in her voice is too revealing. The second she walks in the classroom she’s already got the hour planned. It’s like you always feel her presence when she arrives: light colored clothes always topped with different earrings every day, slightly touching her messy black curls it’s all such an imperfect combination, but I have to admit loving listening to her go on and on about how the creative minds of publicity have revolutionized the way people perceive advertising in general, and how the good creations will transport us into a different universe “THESE” she says loudly “ARE THE BIG CAMPAIGNS, THAT MAKE YOU FOLLOW CREATORS ON A JOURNEY THROUGH THEIR CONCEPTIONS ”.
It surprises me how she didn’t bring out the “think outside the box” cliché. I’m guessing she’s more of a “cut multiple holes through that box and turn it into a sailing ship” kind of teacher. Either way I always tend to sit in a place where there are no giant heads in front of me, just so I wouldn’t miss quotes like these. I don’t think she realizes how special of an educator she is. Or maybe she did in the past I don’t really know. But now it’s a little hard to tell with all the phones beeping in class and the small useless conversations people prefer having rather than actually paying attention to someone so devoted to her lesson, it’s hard not to notice the ease that comes with her quoting great creations around the world. We now speak to our boyfriends 24/7 🙂 but didn’t you just see him? But yeah I missed him though! The pointless things we say aggravate me. Did you see what she wore to the VMAs? REALLY? IN PUBLICITY CLASS? Technically it is publicity. No it isn’t. No it isn’t.
These are creative little ads from Exotica, released on Mother’s day
Meaning “the United Mothers” wink to the United Nations.
You see a small yellow shop and you have to stop: Classic Burger. Never visited it before but its yellowness was so attractive we had to go inside. The first thing you see are carefree faces and BURGERS. The patties we got are from Australia’s best meat, mixed in with national potatoes, all fried in –take that- peanut oil. A hell of a stop.
If you’re ever in Lebanon make sure to check the joint out, they’re all over the country: No disappointments guaranteed.
Waking up to the faded yellow pressure 🙂
Also sang by Luciano Pavarotti and Andrea Brocelli, this is Lara Fabian’s version, translated in english the video, she has a magical ring to her voice.
The radio was filling the silence in my room with tunes, voices I wasn’t used to listenning to or recognized, no light was coming from the outside, so sunshine streaks couldn’t take over my room, instead sound sneaked under my chairs and surrounded me when I walked, followed me from one space to the other. I was never alone, literally feeling the vibrations of the music filling the air between closed book pages and drawers only opened for medical reasons.
I realized how many times I had let the sound of fingers picking on strings, and people pressing on their vocal cords enter my head through ears patiently waiting to be surprised.
I remember waking up extremely early in the morning and getting into my parent’s car. On our way to primary school I would watch life wake up on its terms, the sun wouldn’t even rise before I did! I watched it stretch out and yawn in the morning, as I would in the car. Somehow my parents always found the perfect timing to turn on the radio, right when the sounds of honking and people cursing at each other would get a little too loud for my small ears, music would burst out the radio. Funny enough I never remember my parent’s voices talking to me in the car, just the songs that would play, and how much I’d loved to hear them every morning. The same song would replay on so many days you feel like there’s something missing if it stopped at one point. When I hear a couple of tunes now they immediately remind me of every morning car rides, and the smell of my father’s coffee and my mom’s perfume wrapped in with a little stress of not being able to make it on time for class or not being able to wear my shoes right. Left shoe for left foot, right shoe for right foot, right, got it.
All that in mind and still the second a particular song makes its way into my surroundings my senses can’t help but heighten. That was the same song that played on my radio last night, on a frequency I wasn’t familiar with, I then realized it could have been the same channel my parent’s used to listen to in the car, the one I waited to hear every morning while I watched people great the day with a mix of stress and gratefulness. Only difference is now the words of that tune speak to me in ways I ignored when I was up to my dad’s waist in height. For the pure emotion and nostalgia of it all I let it consume me to tears, and I loved every minute of it.
The link to that nostalgia: http://www.youtube.com/watch?v=7ON0iKXVUPw
Je Suis Malade– Lara Fabian.