Why SIA is a genius

It’s an I-dare-you-to-listen-and-to-watch just so you know.

Exhibit A her music videos, a little surreal but always very simple. I love these kinds of videos because it literally sucks you into where the artist wants you to be at that exact moment, watching them becomes an experience or an adventure instead of plain TV staring, it’s not always about the props and the spot on dance steps but more the creativity and thought behind the project. It doesn’t always have to have big symbolism and explanations to it, but more a joy to be watched, like her video of “Soon We’ll Be Found”. I won’t pretend to understand everything about it but it captures you right away and won’t let you go until you unwillingly click away. It’s a beautiful song, much like the rest of her creations. I heard a couple of her songs performed live through my little laptop screen, she sometimes didn’t pronounce all the words and never really looked the audience in the eye but that didn’t really matter, her voice was still as beautiful and recognizable, notes were on point and the feeling of surreality was still quite present, so who gives if I didn’t understand what she said as long as she still said it in her special way!

Exhibit B her song writing. Not complicated or elaborate. Not so thought-through and time-consuming. It’s simple and repetitive but you never really get tired of listening to it. I’m not talking about the bubblegum pop music produced with the help of all the equipment because her main tool is her voice.

So I double-dare you to listen to the woman who’s made swinging from a chandelier sound like the excitement of the year.


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