TREND SECRETS: The Chantaco Bag from Lacoste

This blog right here ladies and gentlemen, is spiraling into a few new directions. Obviously not forgetting its precious roots of direct thought on paper/laptop and confessions of delicious food every once in a while, but I’m here to let you know on a little secret. A trend actually, so brace yourselves for the first of hopefully many: Fashion Trend Secrets. FTS or TS, or whatever you want to call it really. And so it begins.

Todays’ fashion trend comes out of one of the most notorious brands ever. Lacoste. Yeah the idillic green crocodile used on hats t-shirts shirts shorts shoes and everything else you can think of.

Lacoste is René Lacoste’s baby, a legendary tennis player in the nineteen hundreds.

If you’ve ever wondered why Lacoste uses a crocodile as a logo, and never really thought of googling it, I’ll give you a little insight.

Legend says, René Lacoste, the famous french tennis player once had a really important game. He was passing through some shops before the game and saw a big beautiful suitcase displayed in a window. Leathered up and clearly stating it’s 100% crocodile leather. It could almost roar in front of its audience. René Lacoste, astonished by how beautiful the bag was, bet on it with his friend the Captain of the France Davis Cup team Allan H. Muhr. If Lacoste were to win the tournament, his friend would buy him the bag as a congratulatory trophy, and a loss of a bet. If he didn’t win, well the bag would stay behind the glass window waiting for its next lucky owner.

As fairytales usually don’t go, René Lacoste lost the tournament and the bet, but a certain Boston Evening Transcript journalist had heard about the little wager and decided to write in his article that even though the tennis player did not get the crocodile suitcase, he was as fierce and tenacious as a crocodile on the court. He was nicknamed “the Crocodile” by his fans ever since, and he decided to build an empire of a brand, now internationally known from its distinguished green crocodile logo.

Enough with the entrée, let’s dive right into the main course.

Lacoste had recently unleashed its “crocodile”, if I do say so myself, called the “Chantaco” bag, named after one of the golfing landmarks of the Pays Basque, the Lacoste family’s famous golf course in France.

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It’s 100% pure leather, and by the touch resembles a golf ball feel. It’s one of the most expensive bags in Lacoste, going up to1,500 AED (Emirati Dirhams), so about 300 Euros (around 400$).

For now, it’s available in four colors: Sky Blue, Navy, White and Black

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I was privileged enough to attend the colorful Spring/Summer 2015 collection Showroom, coming out soon enough. Some changes have made this bag even more elegant and classy. An update of the colors will be added soon after their arrival on the market, but make sure to get your hands on them as soon as you can! These bags are guaranteed trend-setting bestsellers. Both elegant and simple, they combine high-end fashion with sport inspiration. They are a definite vogue of the coming up season.

Make sure to check out their website for a better insight, and tell me what you think about this trend.

http://www.lacoste.com/#/chantaco_bag

 

 

 

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